Location : Seven Ultra Lounge

New clubs in second life usually follow the same basis.
They're basic, have a few small design flaws that are waiting to be ironed out and have a very small (sometimes zero) customer base. The owners are constantly pushing in funds to stay open and dream of the day the club has enough customers to compete with the bigger, well know clubs.

Seven Ultra Lounge however doesn't just break this "new club curse" it blows it up and adds a touch of glitter to the smouldering ashes.

Walking into Seven Ultra, you would think its been around years, when in fact, it opened in August 2008.
The club is glamorous, stylish, and a definite icon. It is held on its very own Sim, with nothing but the club and a few textured prims made to look like stores and create a very city like feel.

When you first land, its at a parcel that reminds me of a street cafe, and you are surrounded by ban lines! This is one of the reasons Seven has become an overnight success. They have actual VIPS, a group of people who pay 2000L$ per month for the privilege of being called VIP... but don't be fooled into thinking that they are "ripped off" in any way.
As a VIP, members are entitled to

• Use of the VIP room at any time, which is protected by a security door to stop any non-members entering, Plus being allowed to book the room for private parties free of charge.
  
• Regular perks in the form of discounts and designer items from brands including Aden, Kari, Kψoot Army, Philotic Energy, Savvy, Torridwear and Tousled, to name a few.
• Regular Live events for VIPs only.
• Access to the club on the days it is closed to non-members (outside of the weekend events)

But if you don't want to buy the monthly membership, you can, by just purchasing a 3 hour pass for 165L$, access the venue and join in the events.

The club is targeted at the business community (designers, builders, bloggers) but everyone is made to feel equally welcome.
I've found that during many events, there's not much conversation, due to the fact many of its patrons join the event, then go afk to work on their latest project or just like to listen to the music. This is a unique quality of Seven Ultra Lounge, as it relieves the demand for constant interaction and really relaxes the atmosphere. The club is also completely gesture free, which makes it pleasant and friendly, without the excessive chat spam of other clubs.

Wanna know more?
Check out their website http://7ultralounge.com